As much as I understand your passion for the Wings and not marketing our rivals, it would be stupid for the NHL not to market Crosby. When he came into the league, not only did he give us a superstar for us to enjoy, but a new fresh face for the league to market. Whether you like it or not, sports is a business. The NHL is not going to admit that they would rather have a positive bottom line then make fans happy that their team is in a commercial. Crosby is marketed for the younger audience that will bring the ratings and merchandise ratings up. Any advertising is good for a league that is struggling to make a name for themselves, and that name is best being Crosby.