From Niagara Falls Review :
The IIHF were pissed off that so many players decided not to join their national teams for this years World Championship. Usually there's at least one bona fide NHL superstar on the major nations' teams and a lot of players do tend to join up. This year the Swede's and Czech's had like 25-30 "no thank you"s each, the other major teams probably had more than their share of declines, and pretty much all of the tournament's star players played for one team, Russia. Most years some guys do skip the World Championships, esp from the NHL, due to injuries, age and recent exit from the playoffs, this year I guess there were just too many, too high profile and too many examples where one star player on a team went while the other decided not to (Malkin/Crosby, Kovalchuk/Elias).
The World Championship's reputation is sinking with every year passing and the fewer star players that participate - esp if they get more concentrated like this year - the amount of television viewers will probably shrink. Less viewers equal smaller television deals which in turn equals less money for the IIHF. As far as I know the NHL doesn't get anything.
I don't think this will impact the NHL players' participation at the 2014 Olympics directly. However, there will probably be more s***-throwing before this comes to some kind of resolution. Making some kind of financial concession to the NHL/NHLPA would probably go over very well, and not just when considering the current situation but long term. But the overall structure of the tournament needs to be looked over.
This post became very rambling and I almost made it even more so but this will have to be enough.