Anyone eles bothered? (nhl commericals)

[Doc Holiday 0]

I don't see how Crosby is a reason to highlight that goal when HE DIDN'T EVEN HAVE ANYTHING TO DO WITH THAT PLAY.

What is incredibly retarded is that the last second chance by Hossa last year was a PERFECT representation of the "one second" theme they are using this year. Bollocks.

[WingsFanInBeanLand 30]

The league needs to promote itself. I understand that. It's just how they do it at the expense of the Red Wings that I find pathetic. First it was the jackass Pens fan somewhere in California who built his mini arena to watch Crosby score on the Wings. Now this Game 5 one on VS.

We're the defending Cup champs. Show some friggin' respect. The Wings, from the owners, to management, to the players, down to the guys taping ankles, is IMO the "model franchise". We have been successful for damn near two decades, pre and post-lockout. We have more marketable talent in our roster than what was at Gary's circus side show in Montreal. Yet all we ever see is Crosby and the Pens.... scoring goals on our team. That's the thing that pisses me off.

Another thing that gets under my skin the lack of national coverage of the Wings this round. Here's my situation. I don't live in Canada (no TSN or CBC). I will not subscribe to Center Ice Online (possible blackouts). I have Comcast Cable (they do not have Center Ice package in my area). My options are to try to find a working feed from some awesome person streaming the game (thanks who ever you are), if the Jackets make it a series and get to see game 5 or 7, or hoping that the Pens get eliminated this round (satire). Say the Wings sweep the jackets, I will have only seen one playoff game from the defending Cup champs on national TV. But I can watch every game featuring Gary's little baby boy. If Gary wants to promote the league and its expansion teams then why not show every BJ game to a national audience?

Like I said above. Show some friggin' respect.

[WingsFanInBeanLand 30]

I don't see how Crosby is a reason to highlight that goal when HE DIDN'T EVEN HAVE ANYTHING TO DO WITH THAT PLAY.

What is incredibly retarded is that the last second chance by Hossa last year was a PERFECT representation of the "one second" theme they are using this year. Bollocks.

I agree. Show the team that hoisted that trophy thing that the commercial is supposed to be representing. Not the losing team.

[GMRwings1983 8,794]

Penguins are the more marketable team right now whether it is right/wrong, fair/unfair. Unless Bettman/NHL marketing/NHL media go in a different direction with this, this is how it is going to be whether we like it or not. As for them showing the Penguins/Wings finals game, only Wings fans are going to get really upset at it and understandably so, but again, Penguins are the more marketable team. In terms of this specific commercial, there are worse things in life, so not too huge of a deal.

They're not more marketable. They're just the team the league is marketing more.

The Wings have a way bigger fanbase outside of Detroit than the Pens do. Nobody follows the Pens from city to city filling up arenas the way the Wings can. The NHL is in denial by trying to vault this team over the Wings in popularity.

So just because the league is anally trying to serve Crosby to us, doesn't mean that his team has somehow become more marketable than the Wings.

[Guest Shoreline]

Well, I keep seen the same answer, but what makes the penguins such a marketable team? And why not detroit? Or matter of fact any championship wining team?

A championship team isn't inherently more marketable, and it has been proclaimed many times that the Wings don't win in a fashion that is terribly "entertaining". From a marketing standpoint, players (i.e. people) are brands to be sold, like Obama, like that large breasted woman on a the porn mag cover. Crosby in particular was marketable before he even came to the NHL (with all the attention he got in juniors/international competitions and before), and rather than just quietly play like Red Wings players often do, he decided to be the marketing face of the NHL. Red Wings fans are going to have to face it.. they have not had a marketable person since Fedorov in the 90s. It's not a slam on this team, it's just business. It hasn't stopped the Wings from being exciting from a fan's standpoint. People just need to stop being so jealous of other teams/players getting attention, namely Crosby and the Pens. It does get annoying but for some people they just give it way too much attention for something so trivial.

[spydrwebb 0]

Yeah, if ur using Crosby and saying that he's marketable, IMO Ovie is more marketable.

perhaps but hockey talent completely aside, ovie is one ugly SOB... just sayin.

[egroen 384]

I would certainly hate it if a Red Wings player was promoted as heavily as Crosby, but I wouldn't mind one of them getting even 2% of the promotion, or even the team as a whole. Seeing the Pens utterly demolishing the Red wings in every ad I watch really gets on my nerves though.

[selkie 10]

Red Wings fans are going to have to face it.. they have not had a marketable person since Fedorov in the 90s. It's not a slam on this team, it's just business.

I think Pavel is a very marketable player. Marketable doesn't have to mean being all spokesmodel and trusting your eyes to Doctor Rahmani and stuff. I'm thinking of that Reebok commercial from a while back where he was just utterly making the puck dance like a little monkey for him. No words- just an amazingly entertaining player out on the ice.

[edicius 3,269]

I would certainly hate it if a Red Wings player was promoted as heavily as Crosby, but I wouldn't mind one of them getting even 2% of the promotion, or even the team as a whole. Seeing the Pens utterly demolishing the Red wings in every ad I watch really gets on my nerves though.

And I think that's what bothers us the most. The NHL marketing machine is re-writing history for the sake of making their golden boy and his team look good, at the expense of the REAL champions. It's disgusting.

[SuperNovaXll 124]

It's odd that the NHL would choose just one team. I can understand not using the Red Wings, but to focus all your national advertising on using a team from one market just doesn't make sense. The NHL should use a wider variety. For example, we should be seeing a lot of Alexander Ovechkin and Pavel Datsyuk, and heck through in a few amazing Mason and Brodeur saves.

Constantly spamming your fanbase with a team\person that many people can't stand isn't good. And it's not because Crosby is good, it's because he's a whiney crybaby that does lots of little cheap shots and he's also above the rules because he's got Bettman on speed dail.

If the NHL is trying to appeal to a wider audience, then they need to use broader advertising. It is odd to see all this footage from the finals, it's almost as if the Penguins really won. I think the perfect advertisement would show Marc Andre-Fleury running out onto the ice, tripping, and landing on his face.

HAHAHAHA!!! OMG I TOTALLY FORGOT ABOUT THAT! Hehe, I did a lol in the middle of class remembering that.

[Guest Shoreline]

I think Pavel is a very marketable player. Marketable doesn't have to mean being all spokesmodel and trusting your eyes to Doctor Rahmani and stuff. I'm thinking of that Reebok commercial from a while back where he was just utterly making the puck dance like a little monkey for him. No words- just an amazingly entertaining player out on the ice.

You're right and Pavel is marketable, but only small time, and that's why he's only trusting his eyes to Dr. Rahmani rather than playing pranks on other NHL players in commercials. If you look at the guys who the NHL have marketed, they are young and extremely outgoing, and are part of the NHL's perceived "hockey culture" when it comes to marketing. Some examples are Crosby, Joe Thornton, Alex Ovechkin, Roberto Luongo, Marty Brodeur, Jarome Iginla. Some examples of great players who are terrible marketers who had a rather short stint are Jaromir Jagr and Markus Naslund (off the top of my head). Steve Yzerman was a great rolemodel and an outstanding captain but he wasn't good for marketing the league as a whole. And honestly, there is no one on the Red Wings that could market the league fashionably, not even Pavel Datsyuk.

[YoungGuns1340 1]

Is that the Pens are the most marketable team, or that they are the most marketed team, which has in turn made them marketable.

[therock48880 14]

Penguins are the more marketable team right now whether it is right/wrong, fair/unfair. Unless Bettman/NHL marketing/NHL media go in a different direction with this, this is how it is going to be whether we like it or not. As for them showing the Penguins/Wings finals game, only Wings fans are going to get really upset at it and understandably so, but again, Penguins are the more marketable team. In terms of this specific commercial, there are worse things in life, so not too huge of a deal.

I think the league may have accidentally done something brilliant. In surfing other teams' boards, it seems that the majority of the fans are kind of sick of the marketing of the Pens. So, people specifically watch Pens games to see if they lose. It's kind of like pro wrestling, in a sense. The Pens are becoming the heels, that some people love but most people don't like.

[Guest Shoreline]

Is that the Pens are the most marketable team, or that they are the most marketed team, which has in turn made them marketable.

Well, we can start with Crosby, who was marketable way before he even came to the NHL. That alone was the biggest reasons the Penguins became a marketable team. The fact that they're young, energetic, and have re-energized Pittsburgh is a second reason why. Marketing a product (the NHL) isn't even majorly about quality of product (i.e. cup champions), but about bringing a brand name (Sidney Crosby) into people's homes to get them interested in hockey. It's a foregone conclusion that the Red Wings' methodical style of winning games and lack of personal extravagance toward the spotlight on a national level isn't really going to earn them many opportunities at marketing a league that spans two countries.

[Dawgs 0]

That commercial sure does make it look like the series hinged on that goal and that afterwords Pittsburgh went on to win the Cup.

Im not sure how marketable Pittsburgh and Crosby really are. It seems to me that the NHL has crammed them both down the fans throats and that has caused considerable backlash. Crosby and Pittsburgh are almost universally hated anywhere outside the Pittsburgh metropolitan area. The mistake made was not allowing Crosby to come by his superstardom naturally. His entire identity was created in a backroom at NHL headquarters before any of us ever got to see him. The NHL was basically telling the fans they are too stupid to make a judgement about who is a superstar themselves. If the NHL hadnt been so desperate for a hero and had waited for the natural process to occur, they wouldnt be having this problem with thier "golden boy" being hated around the league.

[Doc Holiday 0]

I think the league may have accidentally done something brilliant. In surfing other teams' boards, it seems that the majority of the fans are kind of sick of the marketing of the Pens. So, people specifically watch Pens games to see if they lose. It's kind of like pro wrestling, in a sense. The Pens are becoming the heels, that some people love but most people don't like.

I sure as s*** don't watch them because I want to see them lose. I watch them because I HAVE to see their team the majority of the time that VS airs.

[C-TownWing 0]

I just keep reading "Crosby's marketable, the Wings aren't." I personally don't get it.

Is he the best player in the league?

Does he play in a big market?

Is he particularly good looking?

Funny/cool/charismatic?

Won a championship?

I don't join in the group Crosby hate-ons that pop up on here once in a while, because he didn't ask for any of it, is a great player and doesn't seem like a TOTAL ******. But from where I sit, the only thing he has on Dany Heatley marketing-wise is that he never got a teammate killed. So what's the NHL seeing that I'm missing?

Half the fun of winning a championship is that all the commercials and other marketing-type things are supposed to feature your team for the next year, and we've been deprived of that.

[Guest Shoreline]

I just keep reading "Crosby's marketable, the Wings aren't." I personally don't get it.

Is he the best player in the league?

Does he play in a big market?

Is he particularly good looking?

Funny/cool/charismatic?

Won a championship?

I don't join in the group Crosby hate-ons that pop up on here once in a while, because he didn't ask for any of it, is a great player and doesn't seem like a TOTAL ******. But from where I sit, the only thing he has on Dany Heatley marketing-wise is that he never got a teammate killed. So what's the NHL seeing that I'm missing?

Half the fun of winning a championship is that all the commercials and other marketing-type things are supposed to feature your team for the next year, and we've been deprived of that.

You don't need to get it. If Championships was all that there was to selling an entire league's product, then why are so many people from opposing teams calling the Wings boring and skipping out on the game? Why aren't the Devils getting so much attention, even when they won cups? (besides Brodeur)

Why is Versus and NBC shafting the Wings to go for what people consider more exciting games? Do not try to make sense out of it from a Red Wings perspective, this is an entire league we're talking about here, and the fact of the matter is you can only market a player who is, by their own traits, marketable.

Additionally, the Penguins have two players who are now at the tops of the leaderboard, pointswise, and largely exciting to watch. Anyone with a pro-Wings or anti-Pens/anti-Crosby bias isn't going to be able to rationalize why the Penguins are marketed so highly. They are also the "safest" team to market, which, for endorsement and other marketing campaign's sake, is an absolute bonus. Marketing companies do not like risky behavior, and don't care for players who aren't very exciting personally -- as in, have that sort of personal aura about them that can draw fans. I'm surprised more people don't quite get marketing by now when it's used in pretty much every facet of their life (products, politics, sports, everything) these days..

Edited April 21, 2009 by Shoreline

[Selke13 0]

ive thought the exact same thing. the pens commercial all the time gets really annoying and i think there should be some new ones as the season goes... i think the nhl should do better marketing, more like the nba. the nba (espn) talks up countless players: lebron, kobe, shaq (to a lesser extent), howard, cp3, etc. (im suprised i was able to name them b/c i dont pay attention to the nba).

but what the nhl needs to do is show case others in the nhl besides crysby and ao. they should show datsyuk, nash, getzlaf, parise, toews, etc. i feel casual hockey fans think there are only two great players in this league.

[Guest Shoreline]

ive thought the exact same thing. the pens commercial all the time gets really annoying and i think there should be some new ones as the season goes... i think the nhl should do better marketing, more like the nba. the nba (espn) talks up countless players: lebron, kobe, shaq (to a lesser extent), howard, cp3, etc. (im suprised i was able to name them b/c i dont pay attention to the nba).

but what the nhl needs to do is show case others in the nhl besides crysby and ao. they should show datsyuk, nash, getzlaf, parise, toews, etc. i feel casual hockey fans think there are only two great players in this league.

Well, lots of people also buy Crosby, Kobe, and jerseys from "two" players in every league. People are tricked into thinking there's only two viable political parties. I think you're giving people too much undeserved credit.

[Frozen-Man 144]

Penguins are the more marketable team right now whether it is right/wrong, fair/unfair. Unless Bettman/NHL marketing/NHL media go in a different direction with this, this is how it is going to be whether we like it or not. As for them showing the Penguins/Wings finals game, only Wings fans are going to get really upset at it and understandably so, but again, Penguins are the more marketable team. In terms of this specific commercial, there are worse things in life, so not too huge of a deal.

I agree plus the more marketed and nationally exposed a player is the more overpriced his contract is likely to be (or the less of a home discount that might be had).

[LeftWinger 4,959]

Yeah, for some reason, the city of Detroit isn't that marketable. Could it be our criminal (ex)mayor? COuld it be our corrupt City Councel? Maybe it's our great public school system. Or maybe it's the people who actually live in the city. The same ones who kill each other in the streets and could give two craps about themselves let alone their neighbors! I know every major city has it's "hood" but that is all Detroit is. A hood. There are SOME nice places, ALOT of good people, but much like the Lions organization, it is a direct reflection of who is in charge. Why car, if your leaders (owners) don't? It is my belief that the State needs to step in and take control of the City and all municipalities. They need to spend money on demolishing every last abandoned and burnt down house/building instead of some of the garbage they are wasting OUR money on! Sorry for the rant...

That being said, could you imagine the TV time this team would get if they were in a Bettman city? Everything exactly the same, except where they are based. What if this team were in New York or Los Angeles or Phoenix? First of all we'd be stuck with garbage like the Coyotes or Kings, but the Phonix Red Wings would be plastered all over the NHL Network!

-edit: I'll take 4 or 5 more Cups in the next 10-11 years if it means I have to watch the Pens and Ducks and every other team on commercials NOT raising the Cup.

Edited April 21, 2009 by LeftWinger

[Holmstrom96 347]

What's so wrong about Crosby?

Edited April 21, 2009 by Holmstrom96

[WI_WingNut19 1]

The league needs to promote itself. I understand that. It's just how they do it at the expense of the Red Wings that I find pathetic. First it was the jackass Pens fan somewhere in California who built his mini arena to watch Crosby score on the Wings. Now this Game 5 one on VS.

We're the defending Cup champs. Show some friggin' respect. The Wings, from the owners, to management, to the players, down to the guys taping ankles, is IMO the "model franchise". We have been successful for damn near two decades, pre and post-lockout. We have more marketable talent in our roster than what was at Gary's circus side show in Montreal. Yet all we ever see is Crosby and the Pens.... scoring goals on our team. That's the thing that pisses me off.

Another thing that gets under my skin the lack of national coverage of the Wings this round. Here's my situation. I don't live in Canada (no TSN or CBC). I will not subscribe to Center Ice Online (possible blackouts). I have Comcast Cable (they do not have Center Ice package in my area). My options are to try to find a working feed from some awesome person streaming the game (thanks who ever you are), if the Jackets make it a series and get to see game 5 or 7, or hoping that the Pens get eliminated this round (satire). Say the Wings sweep the jackets, I will have only seen one playoff game from the defending Cup champs on national TV. But I can watch every game featuring Gary's little baby boy. If Gary wants to promote the league and its expansion teams then why not show every BJ game to a national audience?

Like I said above. Show some friggin' respect.

I couldn't have said it better myself.

[CUJO#31 0]

Really why would you let this bother you?? I don't get "THAT". Would you rather watch the Wings a)Win the cup or b)Lose the cup and be in a lot of commercials?? There are more important things to focus on, IMO. I'll take where we sit and be happy. Oh, most fans of other teams will tell you the Wings get MORE than their fair share of attention by the media. Grass is greener maybe??? Who gives a s***, let the baby be on TV.