Phoenix Coyote average attendance by year:
2013 - 12,406 (30th in league)
2012 - 12,420 (30th)
2011 - 12,188 (29th)
2010 - 11,989 (30th)
2009 - 14,875 (28th)
2008 - 14,820 (29th)
2007 - 14,988 (24th)
2006 - 15,582 (22nd)
2004 - 15,467 (19th)
2003 - 13,229 (29th)
2002 - 13,165 (29th)
2001 - 14,224 (27th)
Arena capacity is listed as around 18,000.
So attendance the last 4 seasons has been awful. Especially last season when the Coyotes won their division, finished third in the conference, and made it to the Conference Finals in the playoffs.
Phoenix is a tough market to establish a hockey franchise, Glendale was a terrible place to put the arena, and the financial situation is a never ending soap opera. I feel kinda bad for the actual hockey fans in Phoenix (many of whom I'm guessing are transplants who root for their old team anyway), but it's time to end this experiment.
They also pad the attendance stats. Every game I've been to, they announce 11,000 or so, and it looks like 5000. I guess they ticket holders who are no-shows.
The arena is in the worst place possible. Phoenix is the model city for urban sprawl (I believe it is among the worse in any 1st world nation), and yet they didn't centrally locate the rink, which is an absolute certainty in city that is so ridiculously spread out. Ok, that was a death-knell as soon as they broke ground.
I don't care if they win the Cup, that arena location ruins any scenario. Game over.