Mmm... Not exactly. They instructed the refs to keep the game competitive. But sure, the preference was going to go towards whoever was the "sexier" winner and Pittsburgh fought hard enough to be in the finals and give themselves that opportunity. That's just how it goes.
I used to think ideas like that were stupid. But when you see how the NBA operates and how Bettman has to keep the NHL competitive in order for the league to exist then it's understandable as to why they do such things. I'm not really trying to discount the Pens win. It's just the game and world we live in and you have to learn how to play it otherwise you lose.