Here's my evaluation of Franzen's diving past. He actually doesn't dive/embellish all that often. However, when he does, it's so egregious that people will never ever forget it. They're just flat out embarrassing. So while it seems like he's deserving of the diver label, he's actually not. He just doesn't do it often enough and I'm pretty sure he doesn't do it as much as Bettman's bottom *****.
And he certainly doesn't do it when he gets touched by his own players. I happen to remember Crosby trying dramatically to sell a call...against Gonchar.
As for Holmstrom always interfering with the goalie? Uhn-uh. He's honed that part of his game to a science. He knows where he needs to be. Problem is, he USED to interfere more and as a result, he just gets reputation calls made against him now, sometimes in cases where, relatively speaking, he's nowhere near the goaltender. If anything, goaltenders have a habit of interfering with HIM. Unless the repeated hacks and slashes became legal when I wasn't watching, I mean.