Manoir 70 Report post Posted November 5, 2010 Is this the first time ever in sports where an organization has targeted fans of another team? http://nhl.fanhouse.com/2010/11/05/florida-panthers-marketing-to-montreal-canadiens-fans/ http://panthers.nhl.com/club/page.htm?id=64824 Share this post Link to post Share on other sites
wings1110 184 Report post Posted November 5, 2010 ha! Share this post Link to post Share on other sites
Echolalia 2,961 Report post Posted November 5, 2010 Pssh. Phoenix has been doing this for Wings' games for years. Wait a minute... Share this post Link to post Share on other sites
Matt 1,049 Report post Posted November 5, 2010 We had a large contingent of Wings fans from here that got a group rate to see the Wings in Florida two years ago. I've been in touch with the Panthers' ticket office this season and we'll be getting another discount for the game in February this season. I'll be posting something up soon. 2 IILeiBlazeII and Lidstrom for life reacted to this Share this post Link to post Share on other sites
cusimano_brothers 1,655 Report post Posted November 6, 2010 They are part of a great cottage industry in Florida. Share this post Link to post Share on other sites
Hockeytown0001 7,652 Report post Posted November 6, 2010 Only in Florida. Share this post Link to post Share on other sites
Chelios57 31 Report post Posted November 6, 2010 This is really common. The Pistons just recently did this to Cavailier fans in the playoffs. This is not a "only in Florida" thing. It happens much more often than you realize. Share this post Link to post Share on other sites
selkie 10 Report post Posted November 6, 2010 But Florida in particular works well for this kind of business model. Tons of Northeast/Midwest/eastern Canada snowbirds down here every winter, most of them with money to spare even after paying their greens fees, and a perfectly logical group to market to if you're familiar with Florida demographics. Share this post Link to post Share on other sites
ShanahanMan 473 Report post Posted November 6, 2010 Financially smart or not, I think this is gutless and demonstrates a complete lack of respect for the team and their fanbase. 1 soultrain reacted to this Share this post Link to post Share on other sites
MacK_Attack 108 Report post Posted November 6, 2010 They had a similar promotion for Leafs fans last year, maybe....Could have been two years ago. Share this post Link to post Share on other sites
Guest CaliWingsNut Report post Posted November 6, 2010 Is it me? or is anyone else confused by the FLA logo? The broken stick makes no sense. Does their mascot hate hockey? I'm unsure a panther could break a stick like that either. Wouldn't you want it clawing the stick instead? Share this post Link to post Share on other sites
GMRwings1983 8,802 Report post Posted November 6, 2010 Financially smart or not, I think this is gutless and demonstrates a complete lack of respect for the team and their fanbase. What fanbase? 1 F2B&G reacted to this Share this post Link to post Share on other sites
Guest Stolberg Report post Posted November 7, 2010 Financially smart or not, I think this is gutless and demonstrates a complete lack of respect for the team and their fanbase. gut·less/ˈgətlis/ Adjective: Lacking courage or determination. they seem pretty determined to get habs fans in their building Share this post Link to post Share on other sites
Wings_Rule_1010 4 Report post Posted November 7, 2010 Pssh. Phoenix has been doing this for Wings' games for years. Wait a minute... Seriously. Before the last game in phoenix versus the wings, a bunch of stores were selling red wing gear. Guess they need to make money when they can. Share this post Link to post Share on other sites
ShanahanMan 473 Report post Posted November 7, 2010 gut·less/ˈgətlis/ Adjective: Lacking courage or determination. they seem pretty determined to get habs fans in their building Exactly. They're so worried about money and filling seats that they rather concentrate their efforts on getting fans of OTHER teams in their building, instead of trying to fix their own. Share this post Link to post Share on other sites
SweWings 45 Report post Posted November 7, 2010 Exactly. They're so worried about money and filling seats that they rather concentrate their efforts on getting fans of OTHER teams in their building, instead of trying to fix their own. I think they've tried to fix it... it didn't work very well so now they're supplementing by attracting other customers. Sounds like a pretty good idea. Share this post Link to post Share on other sites
F2B&G 15 Report post Posted November 7, 2010 The Panthers' marketing gurus are just openly acknowledging what's been true for about a decade - save for the occasional playoff appearance, franchises like Phoenix, Florida, Tampa, and Atlanta scrape by on revenue from snowbirds who are either fans of the northern team that's in town, or just looking for a hockey fix. What else are they supposed to do? It's simply smart business for them to target a traditional team with a large transplanted fanbase and put together some special rates for them, especially when your own product on the ice hasn't exactly been conducive to building a home fanbase since about 1996. Share this post Link to post Share on other sites
