There will never be a successful team in California, screw trying to spread the game to non-traditional markets. There should be no reason to use the global influence the game has as an advantage compared to the other sports. We should all be happy to only have hockey in northern cities and Canada, just think of the exposure it will get! 
Did I say they shouldn't have expanded? No. Don't oversimplify my point, you look like a fool.
I said, and I quote:
They only needed a hard cap because of the poor decision making to put teams where they couldn't be profitable in the first place
That has nothing to do with "non-traditional" markets, it has to do with doing due diligence and research before going into a non-traditional market. Hockey already failed in Atlanta before and Arizona is barely able to sustain 3 other major sports teams, not to mention the complete lack of northern transplants there at the time... California was already working with LA and there are plenty of transplants, TB was a calculated risk and so was Dallas... it's about moving it into "non-traditional" markets ONLY when it makes sense, not just for the sake of moving...
Keep swinging though...
Edited by stevkrause, 09 November 2010 - 04:57 PM.