Was the idea that fans would buy the teams comicbook shirt or something?
Just stick to inovating the game, and you will see your merchandise sales go up, from interest in the product.
That must have took 5 seconds, "Ya, sure, comics and hockey, good, go with it".
I have actually wondered what market they where shooting for. I hope they're not planning on selling action figures and comic books to adult hockey fans. I would be likely to select Bud Light over Miller Light, if there was a picture of Datsyuk on the can (Admit it, you would too), but I'm not going to buy a collection of 30 NHL hockey super hero action figures.
And the designs they're using, aren't exactly what I'd think would be appealing to kids. What kid wants a freaking robot with telekinesis specialty over American Cars?
If They're trying to appeal to the small niche of people who collect collections of random crap, then I guess that is their best option, but I get the feeling the 30 NHL action figures are not exactly going to be highly sought after by the collectors community.
And if they're trying to reach the comic community.....honestly, how many hockey fans are also avid comic book fans?
I fail to see what market they aim for, and who they hope will be giving them money for this.
I say they unveil it this year. They push it hard at the start of next year. But by the end of next year, "The Red Wing" action figure will be in the Big Lots Clearance Bin.
Edited by Joey v3.4, 20 January 2011 - 01:52 AM.
And Boom goes the Dynamite.