118 replies to this topic

[Travis]

This whole project has to be the stupidest thing in the history of history. NHL teams as superheros? Come on. No one will even remember this marketing stunt by this time next year.

Are we sure about that?

I'm putting this up there with adding a Southern California expansion team named The Mighty Ducks, with accompanying movies and cartoons.

Movies came first, man. And they are still better than the actual team.

[Wingzman91]

Guardians?
Really?
Was the idea that fans would buy the teams comicbook shirt or something?
Just stick to inovating the game, and you will see your merchandise sales go up, from interest in the product.
That must have took 5 seconds, "Ya, sure, comics and hockey, good, go with it".
Fail.

[Joey v3.4]

Guardians?
Really?
Was the idea that fans would buy the teams comicbook shirt or something?
Just stick to inovating the game, and you will see your merchandise sales go up, from interest in the product.
That must have took 5 seconds, "Ya, sure, comics and hockey, good, go with it".
Fail.

I have actually wondered what market they where shooting for. I hope they're not planning on selling action figures and comic books to adult hockey fans. I would be likely to select Bud Light over Miller Light, if there was a picture of Datsyuk on the can (Admit it, you would too), but I'm not going to buy a collection of 30 NHL hockey super hero action figures.

And the designs they're using, aren't exactly what I'd think would be appealing to kids. What kid wants a freaking robot with telekinesis specialty over American Cars?

If They're trying to appeal to the small niche of people who collect collections of random crap, then I guess that is their best option, but I get the feeling the 30 NHL action figures are not exactly going to be highly sought after by the collectors community.

And if they're trying to reach the comic community.....honestly, how many hockey fans are also avid comic book fans?

I fail to see what market they aim for, and who they hope will be giving them money for this.

I say they unveil it this year. They push it hard at the start of next year. But by the end of next year, "The Red Wing" action figure will be in the Big Lots Clearance Bin.

Edited by Joey v3.4, 20 January 2011 - 01:52 AM.

[titanium2]

I fail to see what market they aim for, and who they hope will be giving them money for this.

[crotty99]

"Urgh Worst comic book characters ever!"

[ogreslayer]

The Guardian Project: From the mind of Stan Lee, the man who brought you....Stripperella! Stripperella? Really? A stripper with above average intelligence as a power? Really?

http://en.wikipedia....ki/Stripperella

Time to hang it up Stan. Jack Kirby is laughing at you from the afterlife at this very moment.

[SliderJeff]

as has been said, Stan Lee created basically the entire universe. But it was the people after him who expanded on these characters and made them make sense. He's been riding the coattails of his creations for years and now comes across as a incoherent old codger.

If the nhl wanted this done right (and it never needed to be done at all,...) they should have got a guy like geoff johns (who wouldn't touch this with a ten foot poll)

+1, bro. The dude behind the rebirths of Flash and Green Lantern as the mind behind this effort would have been awesome. But alas, I agree. GJ has more sense than to even entertain taking on this flaming bag of crap project.

[Dimaline312000]

I've always been a superhero guy I've always liked Superman, Batman, Spiderman, and all the X-Men so I'm pretty excited to see what this is all about as for the Red Wing he looks pretty cool. I've seen all of them so far as they've revealed them and he does really look like one of the cooler ones so far maybe just cause I'm a Wings fan but it does look pretty cool.

[number9]

I LOVE spiderman and I LOVE stan lee. I grew up reading spiderman and I was obsessed with comic books and superheroes as a kid. So naturally there is a special place in my heart for stan, the creator of spiderman, and a comic book god.

Yet, though i love the guy, hes been a washed up haz bin for the last 30-40 years! why in the world do people keep giving him work? everything hes done in the last 10 years has been borderline retarded. hes a crack pot old coot. im honestly embarrassed to have this guardian project associated with hockey. i know there doing it to reach a younger audience, but stan lee hasnt been child relevant since the 1970s. people say that his conceptual work hasn't changed since the 60s and that he has failed to evolve with comic book enthusiasts, but i disagree. I don't think he has just failed to evolve, I think he has devolved. the stuff he puts out now is worse than the work he did 50 years ago! "but hes a comic book hero! a fantasy legend!" WHO CARES! after the nhl is done with the guardian project we should probably start the vanilla ice project, where robert van winkle (aka vanilla ice) makes a separate rap for every team in the league *intense sarcasm*. after all, vanilla ice did break records with his song ice ice baby back in the 90s....im sure hes still relevant today....especially to hockey *more sarcasm*.

stan lee should have stopped while he was ahead, he has utterly embarrassed himself with all the crappy stuff he has done over the last 20 years. i used to worship the guy as a kid, yet no more. every time i hear him speak it becomes more and more apparent that he is washed up, losing it in the head, and living in a fantasy world. STOP GIVING HIM WORK!

"the red wing, the red wing. does whatever a red wing can. controls an American made automobile, any size. crushes European/Asian automobiles just like flies."

[VM1138]

http://www.nhl.com/i...s.htm?id=550382

Yes, that's right folks, the Maple Leaf is a piece of wood that grows long--erm, I mean taller--to meet the needs of the situation. He penetrates surfaces to grab hold.

And on top of all of that he fires sticky sap bombs.



Oh. My. God.

Edited by VM1138, 24 January 2011 - 05:45 PM.

[Jersey Wing]

And yet pucks still manage to go between his giant legs into his net

[stevieisthebest]

uummm... what?

[akustyk]

are you imputing that "this is not the year" (when the Leafs will win the Cup)


this painting stuff for teenage kids is lame, whatsoever, but I usually don't miss opportunities
to have some fun with Maple Laughs. this definitely is a good laugh...

[ACallToArms]

Dumb, dumb, and more dumb. None of the guardians are very creative. They could have done much more with it, but instead they all look like the stuff the comic book nerds were doing in high school art class. On top of that, they forgot that the Red Wings are an original 6 team. They basically photoshopped the 6 badge onto the video:



It doesn't even look like part of the model, obviously added after they realize they screwed up.

Edited by ACallToArms, 24 January 2011 - 09:55 PM.

[Datsyerberger]

http://www.nhl.com/ice/news.htm?id=550382

Yes, that's right folks, the Maple Leaf is a piece of wood that grows long--erm, I mean taller--to meet the needs of the situation. He penetrates surfaces to grab hold.

And on top of all of that he fires sticky sap bombs.

Oh, don't be immature.

...It's just maple syrup to put on all the waffles.

[VM1138]

Oh, don't be immature.

...It's just maple syrup to put on all the waffles.

I'm glad someone caught that at least. That was what finally sent me over the edge with laughter. Don't they have someone quality-check these Guardians before they publish them?

[VikingMark]

[Joey v3.4]

Ten years from now we will look back on this project....and we will lauuuugghhh...

I personally think this project is going to redefine "Failure" in the marketing world, and it's gonna be funny when it tanks.

------

To cover my ass, if it does miraculously do well, then humanity is doomed, and the end is near.

[Echolalia]

Oh, don't be immature.

...It's just maple syrup to put on all the waffles.

That is the goofiest avatar I have seen on these boards

[Shady Ultima]

I loved that. I actually posted it in the thread about the Red Wing.