I have a friend of mine that's somewhat on the inside who disclosed to me that a southern-based NHL franchise is in the process of preparing for a rebranding, allegedly to be announced sometime in the spring of 2012 and to be effective starting with the 2012-13 season.
The rebranding, I'm told, will incorporate not only a change in colors, but a change in the team's name and, quoting my friend, "something that's never been done in the NHL before."
Unfortunately, he didn't disclose which "southern-based" team he was referring to, nor provide any other details. But to even be able to break this here on the CCSLC (at least, I *think* I'm breaking it here; maybe someone else has posted it), even without detail, is cool for me.
So, let the speculation begin: who will it be, what new name will they use, what colors will they adopt, etc., etc.?
This was quoted from a member over at Chris Creamer's sport logo community. (Please do not blame me if you think its nonsense or not happening).Not sure how reliable this speculation actually is but if anyone wants to browse thru this thread please go ahead. http://boards.sports...showtopic=80699
With that being said I thought it brought up some good discussion if it is in fact true. I honestly could say I have no idea on which team it would be. Later in the thread the OP states that a team is NOT relocating so that means a current team is going to "rebrand". My best guess would be Nashville or Carolina... What's everyone else's opinions?!