Posted 15 June 2011 - 11:51 AM
Meh, that's MLS. Who even watches that? I have to say that it was pretty clever they way they snuck it in, and unless you're paying attention, you'd never even connect the two.
I'd be worried, as a business owner who branded a team, say the Pittsburgh Anheiser-Busches, that your team turns into the Yankees, where everyone hates them, and your brand goes down the toilet. It's nice when you have a huge fanbase, and other teams fans are ambivalent about your team, but when fans of 29 other teams despise your team, that could hurt.
You don't know much about Red Bulls marketing strategy then. They have renamed 3 proffesional football teams (in the MLS, Germany and Austria) as well as the current Austrian ice hockey champions. And of course there is the F1 team which has dominated the sport for the past 2 years. If it is them, whoever they rebrand will find themselves with a huge financial injection, and RB really don't give a damn about what other people think of them - in fact they revel in it.
"If I can be totally honest, it's not a lot of guys you get impressed by. Actually, it's no one else but him. From the bench, to see what move he makes -- you're like, 'I wish I could do that.' Sometimes you sit on the bench and just think, 'wow,' and you look over to the other bench and they sit there and shake their heads, too. He has great, great skills. I'm probably not going to play with another player who has the kind of skills he has." Mikael Samuelsson on Pavel Datsyuk