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brett

Pavel Datsyuk Playoff Commerical

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It being about Datsyuk is what salvages this commercial. That man should be highlighted in all NHL marketing, I know a few non-hockey people who have started watching because they've seen clips of him on Youtube. They should really focus on 5 or 6 players and run commercials highlighting their special talents (dangling, hitting, goaltending, grinding) to showcase the best parts of the game and get people to start name-associating.

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