Don't forget that the league controls the club's official website now. They started that a few years back to (I guess) 'standardize the product' amongst all the team. If you notice, they all use a very similar template.
Did a quick search - the change dates back to 2006. (Why I remember crap like this, I have no idea.)
Newsday (now in the process of being bought by Cablevision): The legal battle over marketing turf dates to 2006, when team owners voted 25-3 to approve transfer of all 30 teams' digital rights to the league, mimicking a "unitized" Internet business model used by the National Football League since 1999 and Major League Baseball since 2001. The Rangers cast one of the "no" votes...At the heart of the conflict is MSG's belief that, as a big-market team, the Rangers should be free to find new revenue streams outside the limits of market-sharing restrictions.
Another point I wanted to mention is the "stay connected 24/7" who the hell wants that ? The PR guys should realize one thing, people are looking at the official homepage to get that stuff of information and don't want to use third party sites/plugin in order to get the information they are looking for. So how about making the Wings homepage better ? Finding videos on the site is tedious (can't even see the day time) and there really is not a ton of news.