Have to say I'm surprised how many posters are opposed to the rafters for fedorov, datsyuk and zetterberg. IMO all three qualify: Feds as the most dynamic player of the 1990s and a key cog on three Cup champs; Dats as the most talented player of his generation and respected/idolized by his peers; and Z as a captain and leader and Conn Smythe trophy winner.
None of those posters would disagree with your description of those players. It just so happens that the standards in Detroit for retiring numbers is higher.
According to Puck Daddy, the guy never lobbied the league to ban beards, nor did he talk to anybody about getting players to voluntarily stop wearing them. Apparently, he was simply pointing out the fact that they'd be more marketable without them. And then a bunch of reactionaries went nuts and distorted the whole situation.
I think Lilja and McGrattan need to come to this guy's house, sporting their beards, and show him what it's like.