"I wish we were the biggest, toughest, ugliest team in organized hockey... That's not how we're built, so you coach what you got."
- Mike Babcock, Jan. 2012
I'm not opposed to getting tougher and would wish we had more fights (I think they add a very enjoyable element to the game) but your quote is severely edited and doesn't really capture what Babs said or the point that he was making. The entire thing gives a different picture, and it was reported that when Babs made the statement you quoted he was joking, basically harassing a reporter for his question about the team's toughness.
“I wish we were the biggest, toughest, ugliest team in organized hockey. That’s not how we’re built, so you coach what you got. How’s that? No pride in that!” Detroit coach Mike Babcock said on Tuesday, drawing a laugh. “No, I take pride in the fact that we’re real disciplined. … We’re just built a different way, and you’ve got to win in your own way. Team toughness for us, toughness is how hard we are on the puck, and how we pursue it, how we keep coming. It’s got nothing to do with fighting and stoppages.”