Nike started all the "athletic shoe manufacturer getting a piece of the hockey world" in the 90's by slapping the swoosh on Bauer equipment and getting players like Fedorov and Sundin to endorse it. I don't mind it but being old school I think hockey jerseys should be sponsored by hockey manufacturers (Koho, CCM, Bauer).
I used to love Dan Cleary and this whole situation has kinda turned me off towards him... but I certainly blame Holland as much as I blame Cleary... but this situation would never keep me from going to games.
Avery always struck me as a guy who thought he was more valuable to a team than he really was. I'll always be grateful that Kenny used him as the main piece to trade for Mathieu Schneider. He had some very good seasons for the Wings.
I thought someone had said that the players don't actually write the articles. At the bottom Avery is listed as "contributor."
I don't doubt he's a smart guy and definite marches to his own drummer, often in an interesting way off the ice. On the ice he was an idiot though. And he glosses over the part that he "decided" to retire because no one in the NHL wanted him anymore. Avery had a great skillset, it just wasn't worth all the baggage and distractions that came with him anymore.
He's still only 35 years old and could still be playing in the NHL if he ever figured out how to be a professional and a good teammate.