We do know what the expenses are. For the first 6 years of the last CBA, average league-wide a little under $1.1B. Increasing by an average of around $58M/5.3% per year, though the increases have been lower in the last few years than the first few. They've averaged about 40% of gross revenue, but they're growing slower than revenue, so the percentages have been decreasing (39% in 10-11, the most recent year we have data for).
The percentages have no meaning unless we know what all the clubs expenses are. Without this information now can anybody say what is a good deal or bad deal for either side.
And maybe 50% for doctors is fair. I have no clue.
Overall, the league showed a little over 4% profit for the 10-11 season, which is not a bad margin. Under the player's proposal, if the league continues decent growth (5% or more), the margin would increase to the 6-12% range. The high end of that is very good (and the disparity between revenue and "Hockey Related Revenue" could add a couple points to those margins). For comparison, MLB had about 6.8%, NBA about 4.5%, NFL about 15% (all the more strange that they were able to keep the player's share so low...) per the most recent data available.
According to every bit of data available to us, what the players are proposing is a fair split. The onus should be completely on the owners to make that split work for each franchise, either through revenue sharing, widening the payroll range, relocating, or folding some franchises. If it came to folding some teams, then go to the players and see if they want to make further concessions to preserve some jobs.
The only thing that might be missing from the player's offer (financially, not considering any contract limits, etc) is some form of stop-loss in the event that revenues decrease or increase by less than the needed amount.
For reference, http://money.cnn.com...stries/profits/. Old, but the most recent data I could find showing profit as % of revenue.
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