The Canadian sports media goes crazy over any Canadian team now and I'm sure CBC or TSN would be all over a deal. Hell, CBC even shows games in Punjabi so I'm sure they'd want to serve English Nordique fans. As for financial backing, the municipality is building them a rink and there's not even a team yet so clearly there's money to back them.
Also, the Canadian dollar argument isn't as meaningful as it used to be since the CAN dollar has been pretty high for quite a while.
The problem with expansion in Canada from the NHL point of view is that the media and citizens are already into hockey. That is, the NHL wants teams in new areas (like Seattle) where the television market is large and they can get new fans watching hockey, buying merchandise, etc. As I said before, I would like a team in Quebec City.