The NHL has been a niche sport nationally for quite some time and they should embrace it. Canadian and true US hockey cities keep the game going and that's what I love about it. I cringe every four years when the Olympics thrusts the game into a national talking point (outside of the 4 seconds allocated on ESPN) and people immediately flag me down at work to talk about players they just discovered because they know I'm a "hockey guy."
Keep suspensions and rule enforcement consistent despite the type of player. At least you'll have the respect of the players and the diehard fans that continue supporting the league.
- Gordie Howe hat trick likes this