it would probably be easier if you posted a pic of your ticket and tell us what site you got it from. not too many people have their tickets for the regular season yet unless youre a season ticket holder.
what they should be doing is running commercials tailored to each region highlighting that regions players. if their main goal is to get fans in the seats, then they should be advertising the players that play in consumers hometown 10 games a month, not the player who may only come once a year.
any advertising buff should know that people in detroit puke a little in their mouth everytime they see crosby on TV and then are left with a bad taste in their mouth when the NHL shield comes up (pun intended). im sure other people in different areas have the same feelings about different players.
every team has their superstar, why not support them?