I don't really see an issueswith using Crosby as the face of the game. Probably one of the few players (obviously Ovie is another) in the league who's a "name" to those people who don't really follow hockey.
I just don't understand some of the critisim of Babcock of late. 4 of the 5 years they have been 1st in the Central, 5 straight 100 point seasons and he's playoff record is pretty good. A Stanley Cup and back to back finals. Yeah yeah they lost to the Oliers in the 1st round in his first season, but the Oliers had a great playoff run to make the finals.