In the pantheon of bad ideas in hockey, this isn't even really all that big of a deal. This guy's job is, in part, to market the NHL. Given his relative position, he's probably good at that. So he pitched an idea that he thought would do the trick. Nobody was interested, and the idea died. No harm, no foul. It's not like he's on an anti-beard, or anti-tradition, crusade. He was thinking like a sports TV executive...which he is.
I mean, this is far less threatening than the stupid "glowing puck". That was truly a stinker of a marketing ploy.
- marcaractac likes this