While that would be somewhat entertaining, the NHL has final say. Technically the owners don't own the team, they own the rights to a part of the NHL. Its like owning a McDonalds. You own it but you can't decide to use a different sauce on the Big Macs you sell, or bring back the McDLT
Question: do you think I'm serious most of the time?
2nd question: do you *honestly* think the NHL could contain me if I were independently wealthy?! MWAHAHAHAHAHA
Almost makes it worthwhile to buy a hockey team just so you could exclusively use inappropriate sponsers and plaster them on unis. I would strictly allow only sex toy shops, strip clubs, and penis enhancement companies to sponsor my hockey team.