i disagree. the longer this plays out the less each side is going to gain due to loss revenue. the players need those casual fans just as much as the owners do. if owners don't make money, the players aren't getting paid either.
The sentiment behind that statement is that the more time elapsing without games being played, the more the owners lose in revenue.
The Owners have to pay the bills ( overhead from owning a team ) while the players just need to show up and play. While the players do lose money by being locked out, the longer it goes on the more money the Owners will lose. The players stand to lose Millions with an extended lockout, but the Owners... 100's of millions... so as time progresses further and further I think the Owners stand to lose more money thus making them susceptible to caving to players demands.
The players are on the hard road as we speak, but half way into next season it will be the Owners turn.