Well there a lot of things wrong in the 21 century, which were much better in the old days ... advertisement is for sure on that list.
Welcome to the 21St century, everyone. Advertising is the way of life. The building will be amazing regardless of what it's called.
A building without a soul is not amazing no matter how luxurious it may be. Best example is the Pens arena modern and comfortable beyond believe but Pens fans are missing the atmosphere of the igloo.
Why does every team need a new arena ? Why not improve the old one? I'm sure the Joe would have looked absolutely gorgeous with a huge renovation but no no, a bankrupt city decides to throw 200 down the toilete.
And the next plastic dome is already in the works...The new oilers arena good times