That or he badly misread the situation. Either way it's not good.
while i disagree with the owner's take it or leave it approach, fehr purposely misled the public. he knew full well that the league wasn't going to accept his proposal.
Someone should have had a sense of how the owners felt, many that they had already offered too much, so even if the NHLPA wasn't going to accept that offer outright, that is should have been handled more delicately than it was. Like maybe more conversation about the contracting issues instead of making an outright proposal that doesn't include what the owners want.
Either way, the fact that both sides got this close and it fell apart over contract issues takes it to a new level of idiocy, and the idiocy level was already extremely high.