I think more than an online petition, if you want to be heard it's probably more effective to write to the Red Wings organization directly and spell out all the money you've spent in the past and all the money you will no longer be spending on the NHL. You could copy the NHL on it, if they have any sort of address where they can actually hear from fans.
Yeah, I know that every person that states they'll cancel won't do it, but I feel like a good portion will. There have been several petitions signed to not go to games or buy merchandise in the event of a lockout. One of the petitions I saw online yesterday had 20,000 signatures. Of that, I'd say at least 10,000 are serious about it. The dollars lost adds up quick.
It's still mostly of a symbolic gesture, but I think is more likely to be heard and taken seriously than an online petition. Then the key of course is for everyone to follow up on it and cancel tickets and not spend the money.
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