It's been stated several times what Franzen's critics would like from him. Sure 40-50 goals would be great, but I'd settle for a more consistent effort on the ice. When Zetterberg isn't scoring you can still see how hard he's working out there. Trying to get his shots, backchecking, carrying the puck in the high traffic areas.
Are you kidding? Franzen is easily the one of if not the best piece of trade bait the Wings have. The only drawback against him is the length of his contract, but considering his production vs his cap hit he's among the best valued players in the league.
Who cares if he needs a set-up man to produce, he's not paid to be a superstar, he's paid to do exactly what he does every season. Put up around 30 goals and produce around 50-60 pts.
What exactly do Franzens critics expect of him? 40-50 goals? If so he should be making a lot more than 3.95 million a season.
At his worst Franzen is content to float around, not using his considerable size, and just wing the puck at the net from low-percentage areas.