If Yzerman was firmly against this, this would not be happening. Unless its coming straight from the owner or the president, I'm sure he has veto power. A GM literally runs the team.
They run the team in terms of player personnel, coaches, assistant coaches, support staff for the team like trainers, scouts, etc. Things having to do with the actual hockey team that plays the game. But as far as I know they have no responsibility or oversight of things like this, which would be promotion, ticket sales, marketing.
- roboturner likes this