I can't speak for everyone else but my fascination with him has a lot to do with the fact that he's a huge powerforward who's a stud defensively, chips in 20-25 goals and 50+ pts. a season, hits like a truck, plays hard every shift of every game, is a consummate leader, and doesn't seem overly douchey as a person. But that's just me.
Agreed. Frankly I kind of hate him because of how he plays when it's against the Wings, but he's the kind of guy who plays on the edge that I'd like to have on the Wings.