They've been losing money pretty much every year. Team payroll around the middle of the pack mostly. Pegula just bought the team last year though, and they've gone bat s*** crazy on spending ever since. (Highest salary payroll in the league right now.) It doesn't seem like he's all too concerned about making a profit (at least right now); he just wants to build a good hockey team. I wouldn't be at all surprised if he just wants the season to start.
That's right, in any business/industry a great product, marketed properly, will be more profitable. That's how Ilitch rebuilt the Wings and (hopefully) that's what Pegula's plan of action is.
I really enjoyed that video clip & if that's what Mr. I truly said...Amen.