Guess what NHL ? The players if they want to will go anyways but after seeing the conditions in Sochi I'm not surprised if some would pull out of that. Add to the that the ridiculous time difference (games at 6am anyone?!). Multi billonaires can't stand a standstill for two weeks unbelievable how greedy some of them are, must be a pleasure to work for them in normal life...
Can't wait till players are asking for olympic clauses *g*
How many other businesses do you know of that would shut down so their employees can go off and do something else without any benefit of all coming back to the company? Initially, the idea was that the participation would help grow the game globally, but I don't think there is much impact at all from that.
I don't see it as a greed thing, I see it as a common sense thing. There is no reason, whatsoever, for the owners to want to do it again in the future. Will the players want to? Sure, why not? I'm not sure how important it is to them, but if it is important, it becomes a negotiation item with the league. If the league agrees to it, what do the players give up in return?