From a purist point of view, I think some of the suggestions in this thread are right on the mark.
However, I seem to remember that at least part of the reasoning behind this rule was to maintain flow/pace of play. In this case, a faceoff (and all the required hoopla) is just as detrimental. The penalty also serves as another excuse for a powerplay (scoring), which was another point of emphasis after the lockout.
Also, I could see a lot of controversy/complaining if it were left to the refs to make a judgement call...




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