Id almost rather it have gone to the highest bidder. At least then I could understand that the Illitches are further lining their pockets by selling out. But he's paying for the name with his own company, which is essentially shifting his own money from one pocket to another and not actually getting any monetary gain out of it other than what advertising his company might bring in. He could have literally named it whatever he wanted and be in the same place he's in now financially. It makes the name seem that much more slimy.
In Canada we have arenas named after monopolistic cable companies, a s***ty airline, a bank (because we all know what stand up companies banks are). Wanna know what these buildings have in common besides being named after s***ty corporations? They are all awesome places to catch a game.
At least the Wings new arena is being named after a business based out of the city and not simply sold to the highest bidder. Does it sound a little silly? Perhaps. But so does half of the other arenas out there. It will be called by its abbreviation more than anything. The name of these buildings is literally the least important thing about them this day and age.
But oh wait, I live in Newfoundland so what the f*** do I know, right?
- kipwinger likes this