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  1. Enthusiasm Cools for Hockey’s Foray Into the South

    To be fair, this year The Pond is at 103%. Disney tried to grow a sports team using synergy with its other entertainment outlets. That brought people to the arena but didn't keep them there. Burke is growing interest by putting a good product on the ice. The difference is before many people who came to the games just wanted to be entertained, now they want to be passionate about what's happening on the ice.