I get what you're saying, but right now I pay-per-view.
Most people call it Center Ice.
I don't live in the FSD market area, so in order to see Wings games (that aren't on Vs./NBC), this is what I have to do. Luckily, I have enough disposible income to allow that. I also like being able to watch the majority of the games in HD, from the comfort of my own keg cooler/couch.