Actually starting to hurt them? I kept waiting for it last year against the Sharks and it never happened. At some point when you keep diving the refs should become immune to it, or call it. The balance tips back in the favor of the non-diving team as the other team gets penalized for diving, real penalties get ignored, and players take themselves out of the play while they are lying on the ice.
Late in the 3rd last night I kept seeing Sharks players going down, and no one caring. Perhaps this bodes well for the remainder of the series.
What do you think?