auxlepli 17 Report post Posted October 3, 2007 Changes in NHL rules and enforcement enable league to take big steps forward Although national TV in the United States has not captured fans' attention, many teams enjoy strong regional ratings. At the same time, league officials have moved to circumvent TV to reach out to fans, especially young, technology-wired fans, striking all sorts of deals to get new media involved. The NHL has various partnerships with, among others, Akimbo, Amazon, Apple iTunes, Bell Mobility, Cinesport, Joost, Rogers Wireless, Sling Media, Sympatico, Verizon Wireless, Voxant, Yahoo, YouTube and Zip. It also is redesigning its Web site, nhl.com, with a bigger emphasis on video and NHL Center Ice Online, an out-of-market subscription package for live games. That's true. Try listening to a baseball or American football game online. It's possible but fans pay for those services. It's free on nhl.com. Lots of NHL content on youtube, but the NFL is draconian with its clips on there. Share this post Link to post Share on other sites
