All of my friends who like sports but not necessarily hockey, have heard of AO and Crosby. They'd have no idea who the hell Kessel or Heatley or Toews or Spezza or Lecavalier are.
We have to face facts, the league wants Crosby/AO to be its Bird/Magic and they're not going to stop riding this pony anytime soon.
Hockey fans know exactly where to go to get scoop on not only their favorite team/players, but also other teams' message boards, prospect sites, etc......Hockey fans know what's up. And they don't go to ESPN.com for hockey coverage. s***....I don't even go to NHL.com for hockey coverage.
Why would I? It's going to be 90% Crosby, 5% AO, 5% the rest of the league.
f*** all that.