The more I look at that, the more I believe that jersey is a replica (Reebok Premier), as opposed to the authentic (Reebok Edge). Which is odd, considering the price the seller is asking is more in line with the authentic, instead of the replicas.
I have an Authentic '09 WC jersey, picked up in '09 (for A LOT of money), and I spent the past 10 or so minutes studying mine and comparing/contrasting the pictures. A few differences I've seen...
1 - As you mentioned, the replica does not have the NHL shield on the neck, but the authentic does.
2 - The Gothic "D" logo on mine has easy to see stitching all around the outside of the logo, whereas this one either has no stitching at all, or is too fine for the picture to show clearly.
3 - The Reebok patch on the back collar on the replica is placed over the seam where the two shoulder sections meet, whereas mine has an additional insert for the logo (as evidenced in this picture of Chelios from the '09 WC).
4 - The inner collar of my authentic has a black band with the Reebok word-mark logo on it, whereas this one does not. As well, the Reebok clothing tag is different from the authentic and the replica.
5 - Can't tell by the pictures if the linked jersey has a fight strap, mine does.
There are a few other minute differences I've seen, but those are the major ones I've seen. All in all, I believe the jersey you have found is a licensed NHL product, but it is only a replica instead of the "real-deal-could-be-worn-on-ice" authentic.
For the record, the seller of that auction has pictures of 2 different jerseys. He's selling a Datsyuk jersey, yet the third picture in the listing (the jersey, off to the side) is a Zetterberg jersey, as seen by the letters that are seen from the inside of the jersey.
If you're looking at getting an '09 replica WC jersey (still officially licensed), save yourself $95 and get it from SportsK.com. SportsK comes VERY highly recommended by several LGW'ers (myself included), and sell only licensed stuff at much better prices. I've bought no less than 7 jerseys from SportsK, and would (will) gladly do so again. Sadly, I think finding an Authentic '09 WC jersey is going to be very difficult and/or expensive to do. eBay is probably your best bet, though it's still a long-shot.
"And the best, I must confess, I have saved for the last, for the ruler of this Christmas land,
is a fearsome king with a deep mighty voice, least, that's what I've come to understand.
And I've also heard it told, that he's something to behold, like a lobster, huge and red!
When he sets out to slay with his rain gear on, carting bulging sacks with his big great arms, that is so I've heard it said.
And on a dark cold night, under full moon light, he flies into a fog like a vulture in the sky!
And they call him Sandy Claws!