Nike started all the "athletic shoe manufacturer getting a piece of the hockey world" in the 90's by slapping the swoosh on Bauer equipment and getting players like Fedorov and Sundin to endorse it. I don't mind it but being old school I think hockey jerseys should be sponsored by hockey manufacturers (Koho, CCM, Bauer).
People all over the internet keep saying "I want these sheets!". They're nuts. Who the hell wants Mike Babcock's disapproving glare watching over everything they do in bed? You can almost see him thinking "Luke Glendening works harder than that" whenever you're making love to your partner.