It's for me.
Gary and I were having lunch last summer and I mentioned that I work evenings and have to miss games. He said that he'd like to put one in the afternoon for me, but that people wouldn't be home to see it.
I told him to have one on the 14th because it's Thanksgiving in Canada. Once we established that Canada is a country north (mostly) of the US, and that they watch hockey there and spend money on the sport, he agreed that revenue was good, so the date was set.
I told him to be sure to have two Canadian teams, but he doesn't remember that the league has any since the only time that he pays attention is when being booed when giving the silvery thing that's taller than he is to a smelly man in shorts and long socks (at least that's the part that he sees).
I assured him that if he had to use two American teams for the game, that it would be ok since it's Columbus Day in the US. Despite his obvious marketing talent, I managed to convince him that Columbus playing on Columbus Day would not mean that the league would get over 90% of the television market because Columbus (the team) sucks.
He was amazed to learn that Columbus Day was not named after the BJ's (a subject near and dear to his heart - or the organ that stands in for one in his case).
Upon learning that all school children in the US learn (erroneously) that Columbus discovered America, he thought that this man Columbus deserved a daytime game to commemorate his great feat.
It was a beautiful moment. Bettman actually showed some emotion when he pondered what would have happened had Columbus not been the first person in America (see erroneous data above). His heart broke at the thought of all of those buildings in New York that would be sitting empty since there were no people here before Columbus (see erroneous data above). The loss of revenue floored him, and he declared that a daytime game was indeed proper and fitting.
So now you know.