donfishmaster and T.Low have great ideas.
Since it doesn't snow enough or rarely snows or doesn't snow at all in certain geographical locations in the South, promote inline hockey.
And also, as much as I don't like race to factor in much of anything in life, Iginla would be a great selling item. He's one of the better players in the game, and while players of African descent won't be in a majority in the NHL anytime soon, it would be great to put one of the few blacks front and center. Especially during Black History Month/February. The Olympics obviously were front and center this time, but next season, could tie in Iginla and other blacks (Grier, forgot the guy's name who plays with the Kings, etc.) with Black History Months
With TV, for me personally I don't care if the games are on Versus or not, just be available somewhere. But I'm not the casual fan. Say what you want about ESPN, it is more available than Versus is in households.
And it has probably already been said, but promote more American players given the recent success of the Olympic team. There was a goalie on that did really well you know... *hint hint, nudge nudge*
Finally, show off more of the talent in the NHL that are just as capable of taking over a game instead of just Nothing But Crosby (and Ovechkin to a lesser degree). Kane, Zetterberg, Toews, Franzen, Gionta, Ryan, Datsyuk (obviously more familiar with Wings players obviously but you get the picture), etc.
EDIT: One more idea from the brain... Also, promote how women can get involved in hockey as well and plugging it in with female causes that are familiar to everybody year round, like Breast Cancer.
Edited by SouthernWingsFan, 02 March 2010 - 10:55 AM.