I can understand the issue most people have with the constant promotion of Crosby and Ovechkin, but I think people need to step back and appreciate just how good these players are.
This love fest with these two players and teams is getting really old.
As of right now (I know numbers could decline, but both are still years away from their primes):
Career points per game leaders in NHL history:
Gretzky - 1.921
Lemieux - 1.883
Bossy - 1.497
Orr - 1.393
Crosby - 1.364
Ovechkin - 1.336
Dionne - 1.314
Pretty impressive group to be included within. Again, over the long haul, their stats may begin to lag, but it is also important to point out that all the others on this list played in a much higher scorer era than today's NHL. While they have tried to increase scoring, scoring is still low and goalies are lightyears ahead of where they used to be.
People need to understand that these players are special and if the NHL doesn't market them as such, they are missing out. To NHL fans of other teams, it gets annoying, but I do think these guys draw in new fans.