Ha, right. The players are the ones with the keys to the car. They're in control. Which is precisely why the league has locked them out from the ability to do their jobs twice in seven years, forcing hundreds of the better ones overseas, while the more average players sit on an absolute loss.
First, we need to understand that the idea of a 50/50 split is totally arbitrary. There is no logical reason that hockey related revenues have to be "equally" shared between players and owners, except that it's the type of logic that makes sense to 4-year-olds, or people who barely pay attention to hockey.
Real-life businesses don't work like that. Companies and management have the power. Say you are an attorney in a law firm and you bill $300 an hour. At the end of a 1900-hour year, you have generated $570,000 for the firm. Your salary is not $570,000. It may be $100,000, or something in that ballpark, but the revenue has to go to cover costs, pay for staff, benefits plans, etc. The attorney looks at that and says "Not fair! I'm only taking home 18% of what I generate for the firm!" But of course it isn't that simple.
Attorneys are very replaceable. There are thousands of law school graduates every year, and lateral hires available from other firms and other markets. But NHL-caliber hockey players are much more rare, and the differences between the really good ones and the really average ones are much more noticeable. Moreover, if you staffed most teams with all the same facilities and resources, but ONLY average players, demand for your product would dry up very quickly.
The 2005 CBA was a unequivocal win for the owners at that time, which became a net win for the players in the coming years due to the growth of the game and the owners own stupidity. The owners found every way possible to spend additional money beyond the CBA constraints they themselves negotiated to put in place. They circumvented the cap, buried NHL-level salaries in the minors, and paid out huge bonuses to front load deals well beyond the what the CBA appears to allow. And yet, teams like Minnesota, Detroit, Toronto, Pittsburgh, etc. can afford to do this and still operate. Teams like Nashville and Phoenix cannot.
The solution to this problem has nothing to do with what percentage of HRR the players take. Increasing the owners' share is just throwing good money after bad. The root cause of the problem is in the lack of revenue sharing to benefit the overall health of the league. That's an owner vs. owner issue, but since all the owners can seem to agree on is taking more money from the players, that's all we ever debate.
The root of the fiscal problems of the league is not "lack of revenue sharing"... that is putting the cart before the horse. The real problem:
1.The NHL needs a diverse geographical viewership in the US to land a big TV deal.
2. The NHL therefore put's expansion teams in warm climates.
3. Areas with warmer clients don't typically have a lot of naturally occurring ice.
4. Areas without naturally occurring ice generally don't give a crap about hockey.
In summation, the root cause of the financial problems in the NHL is the weather... and you can't fix the weather.