The 20-year naming rights agreement averaging more than $6.25 million per year paves the way for Little Caesars Arena branding on the roof of the arena, on the exterior, at entrances and at center ice, among other opportunities.
Correct me if I am wrong, but I haven't seen anyone mention that the Hockeytown center ice logo is to be scrapped. We get a Little Caesars logo there too it seems. I guess we aren't Hockeytown anymore either. We are Hot-N-Ready-Town.