Something I was pondering, as I don't like having the 3 points for a regulation win, but still feel there should be something for making it to the shootout.
I'm pretty sure this could be done without turning things into play not to lose.
Reg Win = 2 pts
OT/SO Win = 1 pt
Reg/OT Loss = 0 pts
SO Loss = 0 pts, but counted (like ROW)
In the end it would give incentive to still win it through all parts of the game. However if teams are able to make it a shootout, they give themselves a tie breaker for the standings. The standing would still end up by points being the overall decider first, then OT/SO wins, then SO Losses. Wins still are weighted higher than a loss through game play (just like how ROW is used, except winning in regulation has a better incentive), but losing after going through regulation and OT in what is pretty much skills competition isn't completely for nothing.