Definitely deserved but what about teams like Anaheim and Pittsburgh that breed divers? I don't see them getting fined.
Considering they've only handed out like 3 fines so far, I'd say just wait a while. They'll get theirs.
Hitting someone in the head and embellishing are slightly different things.
I think you're being a bit too hard-line about this. Diving sucks, but it's a thing. That's why they're doing this fining system - it's gotten slightly out of control and the league wants to clamp down on it. (Granted, the same can be said of hits to the head. But, again, I'll take a dive over a shot to someone's head. Not that I condone either one, mind you.)
Point is, you can rationalize just about anything by saying "we're not the only ones doing it". Doesn't make it any less dirty. It takes ZERO class to dive. If Yzerman didn't do it, and Lidstrom didn't do it, and Datsyuk and Zetterberg don't do it, then our next generation stars and leaders shouldn't do it. Nyquist obviously feels like it's ok to do. He should be broken of that flawed thinking by the coaching staff.