Amen. If I really want to buy official Wings stuff, some sporting good stores will have it or you can go online (but you'll pay full price). What sucks about being an out-of-market fan is that the Meijer or even grocery stores tend to carry shirts and other decently priced items that you obviously won't find out-of-state. And I'm weird about Wings gear because the red and white colors can be hard to make look good - they can get pretty "loud" or amateur looking if done wrong.
Oh, trust me, I buy plenty online. I don't have a problem finding stuff, it's the $12 shirts/hats I'd like to be able to pick up more often and readily.