Why? In today's world the best way to get someones attention is through the pocket book. Don't like what someone is promoting? Stop giving them money, it's my hard earned money, "you Joe Schmo business owner have made a decision that upsets me, I will refuse to continue supporting your shenanigans until you change them".
I boycotted the league after the lockout for several months, no games, no reading or discussing...nothing, but ultimately brokedown because I'm a hockey junkie.
I'm certain Illitch has someone right now, working tirelessly to find out why they sold one less ticket last year. And I'm equally certain that said person will any day now make the connection between the unsold ticket and the Dan Cleary signing. Fingers crossed it happens before a new contract is agreed upon!!
Seriously though, given the complexity of building a successful sports franchise and the almost unrivaled success achieved by the Red Wings particularly when faced with league constructed obstacles to hinder continued success, boycotting because of one marginally questionable descision that likely had no effect on the entertainment value of the on ice product, is bordering on ridiculous.
Now boycotting because the water in the drinking troughs in the men's restrooms taste discusting is reasonable.